Here are just a Few examples of how we bring the personality of your small business to life through branded films.
Kerri Sherman has been involved with photography for eight years as well as film editing prior to that. That experience has lent itself to capture a vast range of subjects, from dilapidated Vegas signage, to beautiful family portraits.
With that in mind, we wanted to connect the viewer with what Kerri's eye saw out of a seemingly normal situation. We found the beauty in a salad and the detailed progress on a building site. But it's the connection with people that set her apart from the rest. She knows how to make you feel comfortable + see your authenticity.
Hallie Borden opened Milk Handmade in 2012 with the purpose of showcasing, you guessed it, all handmade products - 75% of which is made in Chicago. Products range from nourishing skincare to glamorous yet comfortable clothing, to jewelry & accessories that she works with local artisans on to create capsule collections exclusively available at her boutique.
We decided to show what goes into making four pieces that were sold in the store from four different artists in Chicago - a leather maker, jewelry designer, & two different clothing designers.
Adé Hogue is a brilliant letterer & graphic designer. Having worked as both a freelancer and a creative director at a design firm, he can work on any medium.
When you think, "graphic designer" perhaps you think sitting in front of the computer, moving the cursor around. While Adé does love creating designs & letters in Adobé, we're convinced there isn't a medium that he can't work on.
We wanted viewers to see the widened scope of Adé's work -- from creating something on a computer, to sawing a wooden logo, or painting on suitcases, his body of work is limitless.
Leigh-Anne Riebold + George Norman Schaefer, of Norman Leigh take woodworking to the next level. Wanting to keep pounds out of the landfill, they use as much sustainable wood as they can. That means finding wood in alleys, tear downs or contractors getting rid of excess materials. Using new lumber for custom work, such as plant walls + large dining tables, they also make a range of staple products like live-edge hanging shelving + wall mirrors.
It’s an important message that we should be more sustainable in the products we buy and story that comes with that product. It was important to show both the reclaimed + custom sides of their business with close-ups of the types of wood, and in different conditions.
Jean Cate is the owner of the beautiful, art supply story, Martha Mae in the Andersonville neighborhood of Chicago. She has curated the space herself, as well as finding artisan art supplies most people take for granted. As well as selling elegant objects, she teaches watercolor, bookbinding, and drawing classes.
We wanted to represent the clean lines and the brightness the store has with smooth movements & close-ups of the beautiful products while Jean showed off her welcoming & articulate personality. Also check out the short film we made about Martha, the shop dog, running the shop HERE!
Lydia Crespo created Argaman & Defiance after attending SAIC for fiber & material studies. She was a natural at creating 'hard-to-achieve' dyes and her work has evolved into incredible hues that everyone wants.
We wanted to know the origins of A & D while providing as much of a tangible feeling of the fabrics as possible!
If you're interested in learning more, scroll down for a tutorial on creating your OWN dye!